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Launching a new YO! home product to over 1 million people.

Launching a new YO! home product to over 1 million people.

We reached over 1 millon individual people through both an organic and paid social strategy.

Creative

Distribution

Production

We wanted to make a campaign that was interactive, fun, engaging and educational as possible, and what better way to achieve this than a food-filled test?! The YO! Katsu Challenge was a success across different social publishers.

1M
impressions

"We loved working with YO! to create this exciting piece of social-first content. It really shows the power of what can be done when brands use the power of publishers such as It's Gone Viral"

Jay Manaley
KOMI (Head of Agency)

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