fbpx Warner Bros: Birds Of Prey | KOMI

PAGE NOT FOUND

Back

Warner Bros: Birds Of Prey

112K

FACEBOOK VIEWS

26K

YOUTUBE VIEWS

588K

COMBINED FACEBOOK & YOUTUBE REACH

3.8K

FACEBOOK ENGAGEMENTS


THE BRIEF

To create a fun and engaging video with Margot Robbie and Jurnee Smollet-Bell ahead of the release of Birds Of Prey.

OUR SOLUTION

It’s Gone Viral is fairly unique in the sense our audience is predominantly female, the star power of Margot Robbie and given the theme of the film itself, we knew the route to success with this campaign was to create and market it with our female audience in mind.

Following on from the huge success of The Grand Tour’s Who’s Most Likely video, we put together a concept that would successfully promote the film and the DC Extended Universe, as well as giving our audience a really fun video with Margot and Jurnee with our Who’s Most Likely: DC Edition.

The production for this campaign was simple but time with the talent was very limited. We knew we had to hit the ground running with the best questions possible and after watching the film ahead of the release, our content team devised a set of questions that would test the talent’s knowledge of the DCU, their nerve and their own characters.

With questions such as “Who’s Most Likely to catfish Bruce Wayne on a dating app” and “Who’s Most Likely to be the best marriage material”, both Jurnee and Margot were completely hooked on our fun concept, creating a very enjoyable video!

WHAT WE DELIVERED

A very watchable and enjoyable video that received over 140k organic views across It’s Gone Viral’s Facebook, YouTube and Twitter platforms with a huge collective reach of over half a million people.

With a top audience of Women aged between 35-44 and 18-24 on Facebook and YouTube respectively, we produced a campaign that hit the perfect audience, successfully promoting the film ahead of its release in the UK.