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Warner Bros: It: Chapter 2

211K

FACEBOOK VIEWS

765K

YOUTUBE VIEWS

9.04M

COMBINED YOUTUBE AND FACEBOOK REACH

32K

FACEBOOK ENGAGEMENTS


THE BRIEF

To create a unique video with national treasure and a star of the film, James McAvoy, we promoted the summer blockbuster It Chapter Two ahead of its cinema release.

OUR SOLUTION

Seeing as James is a proud Scotsman and because Scottish Twitter is one of the funniest things around on the internet, we asked him to translate some Scottish tweets!

Our content and production team spent hours scrolling through the best tweets that Scottish Twitter had to offer, making sure that only the best, funniest and weirdest were selected for James to read out. Knowing we only had a total of 7 minutes with James, we compiled a hilarious mix of tweets for him to translate, which were then cut together brilliantly into a snappy and extremely engaging video by our content team.

 

WHAT WE DELIVERED

We knew we’d be able to capture a unique and very funny video that our audience would enjoy.

With over 500 organic shares and plenty of comments, our audience clearly enjoyed tagging their Scottish friends and family, as well as watching James break down with laughter at some of the tweets he was reading out!

With a top audience of 59% female, a huge overall reach of 489k and with over 160k organic views on Facebook and an incredible 700+k views and whopping 8.2m reach on the It’s Gone Viral YouTube channel, our unique concept resonated incredibly well with our audience and successfully promoted It: Chapter 2 ahead of its cinematic release.