THE BRIEF
To create a fun and engaging video to promote Lionsgate’s new British comedy, Fighting With My Family, written and directed by British comedy legend, Stephen Merchant. Talent included cast from the film, with the aim to gain maximum exposure across Social Media.
The client requested we distribute the production on Facebook, Twitter and YouTube.
OUR SOLUTION
With a stellar British cast, including Florence Pugh, Lena Headey, Jack Lowden and British comedy icons Nick Frost and Stephen Merchant, we understood that the video had to be funny and engaging to align with the feel of the film.
We relished the opportunity to work with such an excellent British comedy cast, so we initially pitched multiple ideas and created a video that required extensive planning and storyboarding, and a 4 person crew on the day to assemble the 3 camera set-up in an external London studio.
Our concept for the video production was for the cast of the film played against each other on the official WWE2K19 video game as we recorded their reactions, while our in-house presenter, Simon, asked them quick fire questions.
WHAT WE DELIVERED
A hilarious video that impressed the client and provided both our content and production team the chance to shine with some of the UK’s biggest stars.
The client requested we distribute the production on It’s Gone Viral’s Facebook, Twitter and YouTube and in total, the video amassed 239,000 views with 7,200 shares. The response to the video was hugely positive with viewers enjoying the light-hearted humour and mix of questions, which lead to many of them tagging their friends and family, recommending they watch the video or suggesting they go to watch the film.
And it wasn’t just our audience who loved it… Stephen Merchant himself liked the video when we released it on Twitter and we had an overwhelmingly positive response from Lionsgate and the talent reps we worked with on the shoot.
