To create a fun and engaging video to promote Lionsgate’s new British comedy, Fighting With My Family, written and directed by British comedy legend, Stephen Merchant. Talent included cast from the film, with the aim to gain maximum exposure across Social Media.
The client requested we distribute the production on Facebook, Twitter and YouTube.
With a stellar British cast, including Florence Pugh, Lena Headey, Jack Lowden and British comedy icons Nick Frost and Stephen Merchant, we understood that the video had to be funny and engaging to align with the feel of the film.
We relished the opportunity to work with such an excellent British comedy cast, so we initially pitched multiple ideas and created a video that required extensive planning and storyboarding, and a 4 person crew on the day to assemble the 3 camera set-up in an external London studio.
Our concept for the video production was for the cast of the film played against each other on the official WWE2K19 video game as we recorded their reactions, while our in-house presenter, Simon, asked them quick fire questions.