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Sony: Spider Man Far From Home

154K

FACEBOOK VIEWS

6.98M

COMBINED FACEBOOK & YOUTUBE REACH

730K

YOUTUBE VIEWS

8.2K

FACEBOOK ENGAGEMENTS


THE BRIEF

A unique, heartwarming and funny video for their global press tour of Spider-Man: Far From Home that would perfectly work with our older, family-oriented audience.

OUR SOLUTION

As Spider-Man is everyone’s favourite Superhero, we pitched a unique video idea with an 8-year old super-fan interviewing the cast of the film.

As our audience is slightly older than our competitors and as It’s Gone Viral has a ‘family feel’ to the brand, we knew that this video would engage well with our demographic.

Working with children can be tricky, and that was one of the main concerns that the studio had, but we worked closely with the parents of our star interviewer whilst keeping the studio in the loop with regards to school schedules and permission. Once everything had been cleared, the team put together a series of fun questions for our interview to wow the talent with!

WHAT WE DELIVERED

A really special and heartwarming video that has continued to reach millions of people across our KOMI platforms.

The client was thrilled with the content we produced and wanted as much coverage as possible, so we hosted the video on It’s Gone Viral’s Facebook which was extremely well received with our audience, just as we knew it would be! 

As well as plenty of heart warming comments about our superstar interviewer, our feel-good interview has over 140k+ organic views and reached well over a quarter of a million people, successfully promoting Spider-Man: Far From Home ahead of its cinematic release. 

We also released the full video on the It’s Gone Viral YouTube channel and our heartwarming interviewing has gone on to become one of our best performing videos with over 600k views and a mega reach of 6.4m impressions.