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StudioCanal UK: Playmobil The Movie

120K

VIEWS

330K

TOTAL REACH

6K

ENGAGEMENTS


THE BRIEF

A hilarious video with the legend that is Daniel Radcliffe, ahead of the release of their new family animation; Playmobil The Movie.

OUR SOLUTION

As Daniel plays the super-suave spy, Rex Dasher, in Playmboil The Movie, we came up with a concept where Daniel would have to correctly guess the hidden quotes from famous spy films.

This video gave us the chance to also have an informal chat about Daniel’s on-screen persona as well as some of his favourite Spy and Action movies, resulting in many hilarious annecdotes about bumping into Jason Statham in the gym and how he’d love to one day play a “very neurotic James Bond”.

After lots planning and playing around with the best visual concept for the video, our production team decided to use a posterboard and sticky tape, which Daniel pulled off to reveal the quote. It also gave our content team the perfect chance to rewatch spy movies and find the weirdest quotes from the world of espionage!

WHAT WE DELIVERED

An excellent campaign that showed off Daniel Radcliffe’s excellent sense of humour and clever thinking from both our content and production team.  

The client was extremely pleased with our fun twist on the spy game idea and really enjoyed the visual element of the posterboard. 

With over 115k organic views on It’s Gone Viral’s Facebook, our funny, unique and relaxed interview also received a reach of over 300k people and lots of engagement, successfully promoting Playmboil The Movie ahead of it’s cinematic release.