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Amazon Prime: The Grand Tour Presents: Seamen

504K

FACEBOOK VIEWS

9.4M

TOTAL FACEBOOK & YOUTUBE REACH

1M

YOUTUBE VIEWS

42K

FACEBOOK ENGAGEMENTS


THE BRIEF

A simple yet hilarious video that would get the best reactions from the legendary trio of Richard Hammond, James May and Jeremy Clarkson

OUR SOLUTION

The key to this video was simplicity and giving the talent the perfect platform to let them run wild!

The production turnaround on this video was extremely quick and therefore we didn’t have a huge amount of time to plan anything too “big”. However, we knew that with the right concept, Jeremy, Richard and James would give us the content we needed and also provide us with a no holds barred approach to stitching each other up… so we devised an incredible game of Who’s Most Likely?

As soon as the concept had been approved, and given the time restraints, the IGV team got to work by devising a set of 10 questions that we knew would get the best and most interesting answers, therefore giving us an excellent position to get some truly hilarious content.

Questions such as “Who’s Least Likely to get you kicked out of a foreign prison cell?” and “Who’s Most Likely to have the worst travel attire?” provided Jeremy, Richard and James the perfect platform to get stuck into each other and gave us some incredible exclusive content AND an insight into their friendship and way of working together.

WHAT WE DELIVERED

An excellent piece of content that was hosted on It’s Gone Viral’s Facebook, Twitter and YouTube channel and has gone on to become one of the most successful campaigns we’ve worked on.

The client was extremely pleased with our video, resulting in over 280k views on Facebook within the first 2 weeks of the video going live, over 1.1m views on YouTube and reaching a phenomenal 9.4 million people across our Facebook, Twitter and YouTube.