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Universal: The Secret Life Of Pets 2

409K

FACEBOOK VIEWS

890K

TOTAL REACH

35.6K

TOTAL ENGAGEMENTS


THE BRIEF

A funny, engaging and unique video to promote their latest film, The Secret Life Of Pets 2.

OUR SOLUTION

With The Secret Life Of Pets 2 boasting a hilarious voice-cast and with the film targeting a family audience, we knew this would give our team the perfect opportunity to create an extraordinary campaign that our audience would love… and that’s exactly what we did. 

We teamed up with the BorrowMyDoggy app and introduced stars of the film, Kevin Hart and Eric Stonestreet to two adorable dogs, Pepe and Bridget, whilst they asked each other a series of questions. 

The idea of the video was to get plenty of cute reactions with the dogs and as many funny answers to the questions as possible and resulted with Kevin Hart telling the story of how he failed to stop a man from drowning, it’s safe to say the shoot was a success!

Coordinating a shoot with animals is never easy, but due to our constant communication with Borrow My Doggy and Universal, we were able to put together a multi-camera set-up at The Corinthia Hotel in Soho with (relative) ease! 

WHAT WE DELIVERED

A sweet and funny video that needed to reach as many people as possible, so we released the video on It’s Gone Viral’s Facebook and YouTube channels. 

The video initially received over 270k+ organic views over the first 2 weeks, and has since received over 600k organic views, reaching over a million people, successfully promoting the film and engaging perfectly with our audience.

The idea of the video was to get plenty of cute reactions with the dogs and as many funny answers to the questions as possible and resulted with Kevin Hart telling the story of how he failed to stop a man from drowning, it’s safe to say the shoot was a success!