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Everything You Need to Know About Instagram Guides

There’s a new feature in town…

What are Instagram guides?

Instagram Guides are one of Instagram’s newest features, allowing users to have an easier way to share and consume step-by-step guides, recommendations and tips in an easy-to-digest format.

When viewing a guide, you can see posts and videos that the creator has curated, paired with a caption and any tips and advice. Each format is designed to suit a creator’s needs. For example, it can be used to curate a thread of Instagram posts (that you’ve created or saved) with custom headlines and commentary.

If you want to learn more about a specific post, you can tap on the image or video to view the original Instagram post. You can also share a guide to your story or via direct message by tapping on the share button in the upper right corner.

Initially, Instagram created the Guides feature to enable creators to connect with expert organisations to share resources during the COVID-19 pandemic, including tips on how to look after your well-being, maintaining connection with others and managing anxiety or grief.

After the success of the use of Guides on the platform, Instagram shortly rolled this feature out to everyone.

How do you create an Instagram Guide on your profile?

  • Open Instagram and head into your profile
  • Tap the ‘+’ icon showing on the top right corner of your profile page
  • From the list of ‘Create’ options, select ‘Guide’
  • Choose what kind of ‘Guide’ you want to make from the three different Guide formats: Places, Products, Posts.


Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for story-telling and e-commerce on the app.

What do you think of this feature? Have you used Guides on your profile? Let me know!


By Katie Robertson