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Why is the Facebook Pixel essential for brands?

Today, most online businesses rely on Facebook advertising to generate sales and ROI by reaching their target audiences. But when it comes to building the right campaign designed to outperform what your competitors are doing, it’s important to track the demographics and website behaviour of your prospective customers.

Fortunately, with a Facebook Pixel, you can not only successfully track your visitors, but also follow the important actions they complete on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can then use to optimise your campaigns further.

How does it work?

The Facebook pixel is the Facebook tracking code which is usually installed on your website. Running Facebook ads without the Facebook pixel installed on your website is poor practice. The Facebook pixel collects data that helps you track conversions from Facebook ads. The collected data will help you to optimise ads, effectively build targeted audiences for future ads, and remarket previous website users who have already taken some kind of action on your website. It’s a no brainer and helps to increase your marketing ROI.

Is the Facebook pixel really needed?

100% – yes. For every reason imaginable. To put it bluntly, you’re spending money on advertising. Without the Facebook pixel, you’re not collecting data and thus limiting yourself from campaign optimisation. Who would want that?

How can this benefit my business?

Facebook advertising with a pixel full of website data will allow you to find new customers and reach people who are similar to your current base of existing and happy customers. This will drive more sales and help you scale to the masses.

Ultimately, the Facebook pixel enables you to improve your ROI in Facebook advertising and help boost your conversion rates. Higher conversions mean more sales and ROI. Yes please!

How do I make a Facebook pixel?

They are surprisingly easy to create. To create a Facebook pixel:

  • Go to Facebook Business Tools, then Events Manager
  • Click Connect Data Sources and select Web
  • Select Facebook Pixel and click Connect
  • Add your Pixel Name
  • Enter your website URL to check for easy setup options
  • Click Continue and send installation instructions to your web developer!

All in all, in order to create successful ad campaigns on Facebook which generate sales and ROI, you need to understand your audience and make sure ads are being seen by the right people.

By Katie Robertson