Video isn’t slowing down. Even with such a turbulent 2020, video continued to grow with an 11% increase in video plays in the first week of lockdown. You only have to think how much of our daily life is centred around video – it’s a cornerstone of our business and social lives. Whether it’s a […]
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Instagram stories have been growing tremendously since their debut in 2016. Fast forward to 2021 and there are 500 million users watching Instagram stories daily (half of the platform’s 1 billion users!). With this in mind, Instagram stories are one of the most powerful tools the platform has, so if you’re not using this vital […]
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There’s a new feature in town… What are Instagram guides? Instagram Guides are one of Instagram’s newest features, allowing users to have an easier way to share and consume step-by-step guides, recommendations and tips in an easy-to-digest format. When viewing a guide, you can see posts and videos that the creator has curated, paired with […]
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Today, most online businesses rely on Facebook advertising to generate sales and ROI by reaching their target audiences. But when it comes to building the right campaign designed to outperform what your competitors are doing, it’s important to track the demographics and website behaviour of your prospective customers. Fortunately, with a Facebook Pixel, you can […]
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Captions are a powerful tool that can be used to encourage likes, comments, page visits and even leads to your website. Captions can quite literally make or break the success of an Instagram post and have the ability to stop scrollers in their tracks. What’s more, captions are a huge opportunity to build a strong […]
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