THE BRIEF

When redeveloping their recipe with new and improved ingredients and adding 33% more meat to their pies, Fray Bentos wanted to drive a brand-awareness campaign to gain new customers and a following online.

OUR SOLUTION

Two campaigns. First, a brand-awareness piece Videos need to showcase and celebrate the lockdown successes and triumphs of the at home pub landlord using UGC content shared online. The second, another brand-awareness piece, ‘Gordon Ramsay Rates a Fray Bentos Pie’ using Scheiffer Bates impersonating Gordon Ramsay.