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Fray Bentos

3M

IMPRESSIONS

20K

ENGAGEMENTS


THE BRIEF

When redeveloping their recipe with new and improved ingredients and adding 33% more meat to their pies, Fray Bentos wanted to drive a brand-awareness campaign to gain new customers and a following online.

OUR SOLUTION

Two campaigns. First, a brand-awareness piece Videos need to showcase and celebrate the lockdown successes and triumphs of the at home pub landlord using UGC content shared online. The second, another brand-awareness piece, ‘Gordon Ramsay Rates a Fray Bentos Pie’ using Scheiffer Bates impersonating Gordon Ramsay.

WHAT WE DELIVERED

Overall the videos received 1.2m impressions and 1.5m impressions across Facebook alone. The video was also placed across Instagram and Tiktok totalling over 3m impressions for the brand.