THE BRIEF
Go Fetch is a brand that KOMI launched for its media team in mid-April 2019. We set out to create a brand from scratch that could become the biggest Dog/Animal brand in the UK across multiple channels.
OUR SOLUTION
Here at KOMI, we believe we understand social content better than anyone and this was a perfect chance to prove this to the world. We created the Facebook strategy in early 2019 and launched the brand mid April, adding Instagram later in the year, and finally Tik Tok in early 2020. We have used the channel to gain other brands huge exposure.
WHAT WE DELIVERED
Within 4 months the Facebook page hit 700k likes, but more importantly, it grew an incredibly engaged audience with over 200million views in this time. The brand became the UK’s number 1 viewed social channel for Animal/pets in July. The Tik Tok channel was launched in February 2020 and has grown to over 2million followers to date.