THE BRIEF
To create a social buzz around the #SaveOurShirt campaign covering the story on social as it unfolds video by video.
OUR SOLUTION
During the summer of 2019, Paddy Power rolled out the Save Our Shirt Campaign by unsponsoring several high profile British football teams. The campaign had several creatives to it over a few weeks and we covered each element across Facebook and across Twitter to deliver maximum exposure to the client’s main demographic.
WHAT WE DELIVERED
The client requested we distributed creatives for the campaign on Facebook and Twitter. In total, the videos amassed 1.8m views and reached over 4m fans. The campaign received massive offline and online PR and was hailed for its creativity and delivery.
UP NEXT
Content Distribution
Formula E
During the 2019 Formula E season, we were given the opportunity to promote Formula E to a new audience.
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