THE BRIEF

To create a social buzz around the #SaveOurShirt campaign covering the story on social as it unfolds video by video.

OUR SOLUTION

During the summer of 2019, Paddy Power rolled out the Save Our Shirt Campaign by unsponsoring several high profile British football teams. The campaign had several creatives to it over a few weeks and we covered each element across Facebook and across Twitter to deliver maximum exposure to the client’s main demographic.