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Paddy Power

1.8M

VIEWS

4M

TOTAL REACH

228K

ENGAGEMENTS


THE BRIEF

To create a social buzz around the #SaveOurShirt campaign covering the story on social as it unfolds video by video.

 

OUR SOLUTION

During the summer of 2019, Paddy Power rolled out the Save Our Shirt Campaign by unsponsoring several high profile British football teams. The campaign had several creatives to it over a few weeks and we covered each element across Facebook and across Twitter to deliver maximum exposure to the client’s main demographic.

WHAT WE DELIVERED

The client requested we distributed creatives for the campaign on Facebook and Twitter. In total, the videos amassed 1.8m views and reached over 4m fans. The campaign received massive offline and online PR and was hailed for its creativity and delivery.