THE BRIEF
Heavily reliant on ticket sales, come lockdown these parks were still having to fund the care and conservation of their animals. We were asked to provide a brand awareness campaign for Paradise Wildlife Park and Big Cat Sanctuary for their fund raising campaign to help support the parks and avoid permanent closure!
OUR SOLUTION
We wanted to bring the parks to the people, with no-one allowed out we use the Facebooks live feature Facebook OBS to stream 8 Live encounters covering feeding the penguins, lion, tigers and reptiles to enrichment with red pandas. What is usually a paid-for experience, people were up close and personal in their living rooms with these animals whilst getting expert knowledge from the highly trained team.