THE BRIEF
Heavily reliant on ticket sales, come lockdown these parks were still having to fund the care and conservation of their animals. We were asked to provide a brand awareness campaign for Paradise Wildlife Park and Big Cat Sanctuary for their fund raising campaign to help support the parks and avoid permanent closure!
OUR SOLUTION
We wanted to bring the parks to the people, with no-one allowed out we use the Facebooks live feature Facebook OBS to stream 8 Live encounters covering feeding the penguins, lion, tigers and reptiles to enrichment with red pandas. What is usually a paid-for experience, people were up close and personal in their living rooms with these animals whilst getting expert knowledge from the highly trained team.
WHAT WE DELIVERED
Filming and travelling were difficult during this time, so we joined forces and advised on how to shoot the videos for the live stream. Our live streaming team set everything up in Facebook OBS and monitored the stream quality, we pinned the top comment to the fundraising page and posted throughout the stream also.
