THE BRIEF
Tequila Rose were looking to attract a baking-obsessed audience to their Tequila Rose social channels to engage new users, gain exposure and showcasing the versatility of the product. They wanted us to drive visitors to the Tequila Rose Facebook page to elevate the brand to a wider baking audience to inspire product useability and widen audience reach.
OUR SOLUTION
A Tequila Rose brand awareness campaign through a video and article published on It’s Gone Viral Facebook and Instagram. For the video, our idea was to make a realistic-looking cake of a Tequila Rose bottle – a huge current trend online. This would create a truly engaging video and the capacity to catch audience attention and engagement.
WHAT WE DELIVERED
The video was a success across social channels particularly facebook where it racked up over 1m impressions and was supported by articles, swipe up stories, and paid ads retargeting to further support sales of the product.
