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Vodafone

1.4m

Views

3.4m

Reach

32k

Engagements


THE BRIEF

To distribute Vodafone’s content for their #5GameChanger campaign across social media channels to gain maximum exposure and engagement among UK fans.

OUR SOLUTION

For this campaign, we distributed the content (3 separate videos) across our 18 page Twitter community. The campaign lasted 3 days and we analysed the best times to post each video to reach maximum exposure among the client’s target market. The client wanted to tap into the grassroots audience and using our community allowed the two-way conversation to be possible as well as massive brand exposure for Vodaphone.

WHAT WE DELIVERED

In total, the three videos amassed 1.43m views and 3.4m impressions. The campaign received very positive reviews from fans and positioned Vodafone centre stage of grassroots football.