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YO!


THE BRIEF

YO! were on the lookout to market their new Katsu Sauce online so came to KOMI wanting to create a brand awareness and education piece to be distributed on It’s Gone Viral’s platforms.

OUR SOLUTION

We wanted to make a campaign that was interactive, fun, engaging and educational as possible, and what better way to achieve this than a challenge?! Introducing the YO! Katsu Eating Challenge. We teamed up with Leah Shutkever, a competitive eater with a huge 18 world records, to take on the Katsu Sauce eating challenge, eating as many as she could while being timed. While this works great as a stand alone video, we wanted to turn this into a series so in the future we will be filming with competitive eaters and influencers.

WHAT WE DELIVERED

The video delivered on the brief to be an engaging, energetic piece of content that encapsulated the YO! brand and their values. The video was posted across KOMI and YO! socials.